A London-based independent label, Jovonna London provides a wardrobe for the modern woman by fusing timeless cuts with cutting-edge tailoring and embellishment. Jojo, in her role as Creative Director, has a feminine, modern touch on fashion and design. Continually, she finds inspiration in London’s one-of-a-kind fashion scene.

Bold transitional styles are paired with intricate embellishment and detailing in this collection’s garments, like knits featuring embroidered pears. Massive frill lapel collars, ruched cuffs, and two-tone color blocking are all features of belted, structured trench coats. Chunky oyster knits are worked with bursts of color, while fitted cardigans and party-ready shirts are embellished with glittering pearls and bows. Bringing Jovonna London’s signature boucfle trim and monochrome houndstooth embroidery from the previous season’s Fall/Winter collection back into your work wardrobe is a breeze.

Always on trend, Jovonna London has a wide selection of knitted co-ords and quirky, multi-functional blazer and short sets. A color palette of white, camel, and onyx chiffon unites the Fall/Winter 2018 collection, while emerald green, champagne gold, and cloud blue serve as festive highlights.

Jovonna London was founded in 2007 by Jojo, who is also the current Creative Director and Founder of the brand. The brand produces versatile clothing that can be worn from a coffee shop to a cocktail party, and celebrity followers include Pixie Lott, Rita Ora, and Lucy Meck, among many others. The focus at Jovonna London is on high-quality fabrics and careful attention to detail in both the cut and the craftsmanship of each garment. The girl adorned with Jovonna London‘s apparel is the brand’s central figure, and the label’s collections consistently strive to empower her unique personality.

Jovonna London – Sale!

ASCO SHIRT BROWN

A shirt that is both trendy and current, the Asco Shirt is characterized by asymmetrical hemlines that flow freely across the entirety of the shirt’s length. In this way, the shirty is given an aspect that is both trendy and edgy. It is the design of the shirt that gives it a dymanic and one-of-a-kind vibe, and the electric print is responsible for that.

BRENDA SKIRT BLACK

For whatever reason, Brenda’s midi skirt is made of shell material, which gives it a distinctively sporty vibe. In addition to having a high-rise waistband and flap cargo pockets, it is designed in an A-line shape, which makes movement easier. Drawstrings on the hems allow for adjustability at the bottom, while drawstrings on the waistband contribute to the overall athletic appearance of the garment. The sporty style can be balanced out with a more romantic piece by pairing this skirt with a bodysuit or cropped top. This skirt gives an edgy look that can be toned down with a more romantic piece.

BRENDA SKIRT SAGE

Because it is made of shell material, Brenda’s midi skirt exudes an air that is distinctly athletic. Its A-line design, flap cargo pockets, and high-rise waistband all contribute to the ease with which it may be moved around. The drawstring waistband and hems give it an athletic look and feel, and they also make it simple to make adjustments to the bottom. A more feminine top can be worn to counteract the sporty vibe that is created when this skirt is worn with a crop top or bodysuit. This skirt produces an edgy style that can be softened with.

CAMILLA JACKET BLACK

The Camilla Jacket is a fashionable cropped jacket that stands out from the crowd. It is characterized by padded shoulders, which contribute to a daring and structured style. Even though it features a rose pin tone-on-tone pattern, it may still be paired with dark suiting or jeans and yet look trendy. This is because the rose pin design is really subtle.

DUBEN SHIRT KHAKI

The Duben Shirt has been reintroduced, and it is now available in a larger selection of colors than ever before. In addition to having a more relaxed fit and an expansive silhouette, this garment is constructed from a fabric that brings about the appearance of wrinkles. This option is quite popular, and in order to create a look that is not only casual but also attractive, it comes with a pair of pants that are a perfect match for it.

Discounts at Jovonna London on a variety of products

Get ready for fantastic savings at Jovonna London! Enjoy exclusive discounts on a wide array of premium products, from chic dresses to sophisticated outerwear and trendy accessories. Elevate your wardrobe with their signature styles, whether you’re seeking a statement piece for a special occasion or refreshing your everyday look. Don’t miss out on this opportunity to snag high-quality fashion at unbeatable prices. Head to Jovonna London now and indulge in luxurious fashion while saving big on your favorite items!