As the warm summer months approach, every parent knows the struggle of keeping their little ones cool, comfortable and looking adorably chic. Well, stress no more, because Frugi, the UK’s leading ethical and organic children’s clothing brand, has just unveiled their gorgeous new summer collection for girls – and it’s bursting with bright colours, playful prints and lightweight fabrics that are perfect for all your sunny day adventures!

 

With over 550 retailers across 30 countries globally, Frugi has earned a stellar reputation for their commitment to sustainable, organic materials and ethical production practices. But their new summer line proves they are also trendsetters in children’s fashion, delivering pieces that are as stylish as they are practical.

So let’s dive into the vibrant new collection and explore some of the standout items your kids will be clamouring to wear!

The Lettie Dress – Pretty and Practical

First up is the delightful Lettie Dress, a beautiful organic cotton frock ideal for all those garden parties, picnics and special summer occasions on the horizon. With a sweet Peter Pan collar, full twirly skirt and adorable button-front design, it epitomises vintage-inspired charm. But it’s also supremely comfortable and functional.

Key features of the Lettie Dress:

• 95% organic cotton jersey and 5% elastane for stretch
• Soft, breathable and gentle on sensitive skin
• Colourful all-over print in classic Frugi style
• Peter Pan style collar
• Full circular skirt for twirling fun
• Short sleeves
• Button front for easy dressing

The Harvey Hawaiian Shirt – A Laid-Back Classic

Let your little dude channel those breezy beach vibes in Frugi’s short-sleeved Harvey Hawaiian Shirt. Inspired by the laid-back surfer aesthetic, this smart yet casual shirt works equally well unbuttoned over a t-shirt, layered under a pair of dungarees or buttoned up for dressier occasions.

Main features of the Harvey Hawaiian Shirt:

• 100% super soft organic cotton poplin
• Fabulous ‘Ride the Waves’ steely blue pattern
• Contrasting koi red button fastenings
• Chest patch pocket for classic shirt style
• GOTS certified organic cotton

Kynance Dungarees – Summer Adventuring Essential

No summer wardrobe for active little girls is complete without a pair of lightweight, durable dungarees. Enter the Kynance Dungarees from Frugi’s Circular collection – not only are they made from soft yet sturdy organic cotton seersucker perfect for garden play, beach trips and all your outdoor exploring, but they are also certified as fully recyclable!

Brilliant features of the Kynance Dungarees:

• 100% organic cotton seersucker fabric
• Lightweight and breathable for hot days
• Cute allover Frugi print pattern
• Front patch pocket for collecting treasures
• Sleeveless, relaxed fit design
• Turn-up cuffs
• Button front fastenings
• Recyclable via the Circular Textiles Foundation

The Phebe Party Dress – Whimsical and Wonderful

Of course, every girl needs a couple of gorgeous party frocks for summer soirées and special celebrations. Frugi’s Phebe Party Dress ticks all the boxes – it’s crafted from airy organic cotton seersucker, it has a fun and floaty A-line skirt perfect for twirling, and the cross-back straps meet with button-hole fastenings for an adorable vintage-inspired detail.

Highlights of the Phebe Party Dress:

• 100% organic cotton seersucker main fabric
• 100% organic cotton voile lining
• Soft, breathable and gentle on skin
• Playful 3D character applique
• Gathers at waist for flattering fit
• Sleeveless with wide cross-over straps
• Button fastenings at back

The Shaya Tiered Dress – Bright Blooms for Spring

Welcoming the new season with bright beautiful florals, the Shaya Tiered Dress is a springtime must-have! The tiered silhouette and gathered shoulders create gorgeous dimension, while the vibrant patterns and signature Frugi colours are totally on-trend. Crafted from soft and sturdy organic cotton poplin, it’s equal parts comfy and chic.

Key details of the Shaya Tiered Dress:

• 100% organic cotton poplin main fabric
• Tiered dress design with gathers at shoulders
• Bold, beautiful floral print in signature Frugi shades
• Lightweight and durable for everyday play
• Can dress up or down for any occasion

No matter which pieces you pick, Frugi’s new girls summer collection promises to keep your little ones cool, comfortable and looking ridiculously adorable through all the sunny days ahead. The bright, cheerful colours, playful patterns and premium organic fabrics are perfect for fun in the sun!

So what are you waiting for? Browse the new Frugi line today and get ready to turn every outing into a joyful seasonal adventure. With ethical, sustainable and oh-so-stylish Frugi, you can feel good about looking great this summer!