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Jovonna London
Jovonna London is an independent London label that specialises in transitional wardrobe pieces that combine current tailoring with classic silhouettes and embellishments. Creative Director Jojo, who draws inspiration from London’s one-of-a-kind fashion culture, combines a feminine and sophisticated take on style and design.
Statement transitional silhouettes, decorated with intricate details like pear-shaped knits, come together in this collection. Oversized frill lapel collars, ruched sleeves, and two-tone colour blocking adorn structured belted trench coats. From tight cardigans to party-ready shirts, chunky oyster knits are adorned with iridescent pearls and bows, while pops of colour are threaded throughout. The Fall/Winter collection from Jovonna London features enhanced takes on the label’s distinctive boucle trim and monochromatic houndstooth embroidery, making for the ideal ready-to-wear pieces to transition into the office season.
Jumping on the bandwagon, Jovonna London offers a variety of knitted co-ords and fun jacket and short combos that are perfect for any event. The Fall/Winter colour palette is a medley of cool whites, camel and onyx chiffon with pops of emerald green, champagne gold and cloud blue reminiscent of the holiday season.
Jojo, who is also the creative director and founder of Jovonna, established the brand in 2007. The label caters to the modern, cosmopolitan lady with items that can be worn with anything from coffee to drinks, and it is beloved by influencers and VIPs like Pixie Lott, Rita Ora, and Lucy Meck. Jovonna London plays to its strengths by using high-quality materials and paying close attention to the cut and construction of every item. The girl’s unique personality shines through in these garments, like in all Jovonna London designs.
UMA KNITTED DRESS
If you’re looking for a dress that is both elegant and comfortable, the UMA KNITTED DRESS is just what you need. Made from 100% cotton, this dress is the epitome of luxury. The low scoop back gives it a touch of glamour, while the knitted fabric is soft and breathable. It’s an ode to the iconic Mireille Dark in Le Grand Blond, and it’ll bring out your inner bombshell. Don’t miss your chance to make a statement with the UMA KNITTED DRESS.
ERVE DRESS
Every woman needs a tried-and-true dress in her wardrobe. Look no further than the Erve Dress – a stunning mix of delicate floral patterns and calming colors that is sure to make a statement. With buttons running down the length of the dress, it is an enchanting option that caresses your curves and flatters your figure. The flowing finish at the hemline makes it the perfect choice for everyday wear, offering both practicality and comfort. Whether you’re dressing it up for a night out or dressing it down for a casual weekend, the Erve Dress will quickly become a staple in your wardrobe.
CARMEN DRESS
Step into a world of refined glamour with the CARMEN DRESS. The deep red velvet, with its plush texture, creates an alluring aura and the six small diamante buttons on either side of the centre add the perfect touch of sparkle to this magical ensemble. This dress features elegant ruching in the front and the back which accentuates your curves while providing adequate coverage. The luxurious long sleeves make it perfect for more formal occasions. The CARMEN DRESS is a masterpiece that exudes sophistication and will leave you feeling confident and regal.
HALBE DRESS BLACK
The HALBE DRESS in black is a stunning piece that exudes elegance and sophistication. Crafted from a slinky fabric, the folds on the bodice create a mesmerizing effect that draws the eye in. Adding to its allure are the vertical buttons that seem to streamline the middle, giving the dress a polished finish. The small collar at the top adds a touch of refinement, making it the perfect ensemble for a special occasion or an evening out. Slip on the HALBE DRESS and feel confident and stylish as you make your entrance.
ETERNA DRESS SET BEIGE
The Eterna Dress Set in Beige is the ultimate fashion solution for the woman on the go. This stunning trench coat easily transforms into a dress with a wrap design and flared skirt, making it perfect for both day and night wear. The double-breasted button fastening and wide belted waist accentuate your figure and add a touch of sophistication to your outfit. For a complete look, pair the dress with the included cropped trench coat, which adds a layer of warmth and style. This set is a must-have for any fashion-forward woman who wants to make a statement without sacrificing comfort or versatility.
CHAON DRESS CORAL
If you’re looking for the perfect dress that is both stylish and comfortable, look no further than their Chaon dress in coral. This gorgeous dress is made from a plissé-satin material that creates a fluid and flowing silhouette, while the intentionally crushed texture at the waist adds a touch of edgy elegance. The long sleeves and ruching along the bodice make this dress perfect for any occasion, while the three waist-cinching piping helps to create a flattering and feminine look that will make you the envy of every party. So why wait? Add their Chaon dress to your wardrobe today and step out in style!
DENIA DRESS BROWN
Step out in style with the Denia dress in brown. This stunning long dress is designed to capture attention with its gorgeous v-neckline and stylish button detail running down the bust. The Denia dress is perfect for those occasions when you want to look and feel your best, offering both elegance and comfort. Its front split perfectly balances effortless chic with a subtle touch of sexiness, giving you the chance to show off your favorite heels as you walk or dance the night away. Make a statement in the Denia dress and experience a night of unforgettable fun and sophistication.
