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Jovonna London
Jovonna London, an independent London label, provides a capsule wardrobe where timeless shapes are updated with modern tailoring and ornamentation. Jojo, the company’s creative director, takes her cues from London’s vibrant fashion industry, which influences her own blend of contemporary femininity and classic British elegance.
The collection fuses bold transitional silhouettes with elaborate ornamentation and detailing, such as knitwear with embroidered pears. Belted, structured trench coats feature enormous frill lapel collars, ruched cuffs, and two-tone colour blocking. Colourful accents are woven into chunky oyster knits, and shimmering pearls and bows line everything from form-fitting cardigans to cocktail-ready tops. The perfect transitional ready-to-wear pieces for going back to the office are Jovonna London’s Fall/Winter 2018 collection, which has the brand’s characteristic boucle trim and monochromatic houndstooth stitching.
Jovonna London, always one step ahead of the curve, also offers a variety of knitted co-ords and whimsical blazer and short combos that can be dressed up or down. The Fall/Winter 2018 colour scheme is unified by shades of white, camel, and onyx chiffon with accents of emerald green, champagne gold, and cloud blue that are reminiscent of the holiday season.
Jojo, the company’s current Creative Director and Founder, established Jovonna London in 2007. Stylish staples for the modern cosmopolitan lady are available from the label, which is adored by celebrities and tastemakers like Pixie Lott, Rita Ora, and Lucy Meck. Jovonna London dresses to its strengths by emphasising high-quality fabrics and meticulous attention to cut and craftsmanship in every piece. As with all Jovonna London collections, the girl wearing them is the brand’s focal point, and the clothing are designed to highlight her unique character.
Top Stunning Dresses Collection
UMA KNITTED DRESS
When it comes to fashion, there are few things that can make a statement quite like a dress. And if you’re looking for something that’s sure to turn heads and leave a lasting impression, the UMA KNITTED DRESS is just the thing. With its low, scooping back reminiscent of classic Hollywood glamour, this dress is all about channeling your inner bombshell. And while it looks like a work of art, it’s also incredibly comfortable to wear thanks to the fact that it’s made from 100% cotton. So whether you’ve got a special event coming up or just want to feel fabulous for a night out on the town, the UMA KNITTED DRESS is the perfect choice for the fashion-forward woman who loves to make a statement.
ERVE DRESS
When it comes to dressing for a special occasion or simply standing out from the crowd, the Erve Dress is a definite game-changer. It boasts a mix of calming hues that are bound together with stunning floral patterns. But the magic doesn’t stop there. Running down the bust area is a line of buttons that adds just the right amount of elegance to the dress’s already alluring silhouette. And what’s even better? The flowing finish of the bottom half ensures that this dress is as comfortable as it is chic- making it the perfect everyday staple for women who are always on the go.
HALBE DRESS BROWN
Wrap yourself in pure elegance with the HALBE DRESS – the perfect dress for any occasion. This stunning piece is crafted from a slinky fabric that drapes beautifully, gracefully flowing down the bodice in folds. The dress features a row of vertical buttons, adding a touch of sophistication to the design, while a delicate collar adorns the neckline, framing your face with feminine charm. Whether dressed up for a glamorous evening function, or worn on a casual day out, the HALBE DRESS will leave you feeling confident and beautiful.
REHON DRESS
The REHON DRESS is a timeless piece that embodies sophistication and style. This chic little black dress features a stunning ruched detail at the back, which adds a touch of elegance to the classic silhouette. Its statement feathered sleeves are sure to turn heads and make you feel like a true fashionista. Perfect for any occasion, dress it up with heels and statement jewelry for a night out or pair it with sneakers for a more casual look. The REHON DRESS is truly a must-have in any fashion-savvy woman’s wardrobe.
ARESKA DRESS SAGE
The Areska dress in sage color is a versatile piece that will elevate any wardrobe. The unique design of this dress creates the illusion of two separate pieces, making it a standout piece that is sure to turn heads. The combination of crisp cotton crunet and a flowing skirt creates a balanced aesthetic, perfect for any occasion. The addition of drawstrings is not only stylish but also adds a utilitarian edge, elevating this dress from simple to sophisticated. The side welt pocket with flaps is a functional detail that adds convenience and a touch of modernity to this dress. With the Areska dress, you’ll feel comfortable, confident, and stylish all at the same time.
DENIA DRESS BROWN
The Denia Dress in Brown is a stunning piece that exudes elegance and grace. Its v-neckline adds a touch of sophistication to the design, making it perfect for any formal occasion. The line of buttons running along the bust provides a subtle contrast to the dress, adding depth and character. With its front split, the Denia Dress allows you to show off your heels, making it perfect for a night of dancing or a glamorous evening event. Whether you dress it up or down, the Denia Dress is sure to turn heads and leave a lasting impression.
BESO DRESS BLACK
Get ready to leave an impression that everyone will remember with the stunning Beso Dress in black. Designed to make you stand out from the crowd, this dress boasts a unique diagonal cut and one-sleeve design that exudes confidence and femininity. The plumed details on the sleeve and bottom hem, made from high-quality materials, add an extra touch of luxury and extravagance to this already gorgeous dress. Its wide sleeve design provides maximum comfort without compromising on style, making it perfect for any occasion that calls for a touch of sophistication and elegance.
