Bluebella is the brainchild of Emily Bendell, and the company was established with a mission that is both straightforward and profound: to provide luxury lingerie, underwear, and nightwear to women who are free-spirited and interested in fashion. Their company places a premium on originality, diversity, and excellent style above all else, and with each new collection, they reimagine what it means to be sensual.

Lingerie, in my opinion, is a kind of personal expression that embodies an individual’s unique sense of style and individuality. The Bluebella lady does not consider underwear to be a practical or conventionally seductive item that should be made in order to “dress up in” for another person. What does it say about their bodies if the object that comes in direct contact with their skin was designed for someone else rather than for ourselves? I envisioned establishing a company and releasing a product that was strong, self-assured, sassy, modern, and centered on fashion. They design things that will make women feel like the most magnificent versions of themselves!