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The most recent collection of women’s tops from Jovonna London arrives with the promise of elegance and refinement. These tops take everyday wear to a higher level by adding a touch of personalised flair. In addition to boasting breezy materials and a colour palette that can effortlessly segue from the crispness of spring to the richness of autumn, these items combine traditional silhouettes with contemporary playfulness. The collection is a celebration of femininity and adaptability, and it is wonderfully made for the modern woman who dresses to impress, inspire, and express herself.
IMPERO BLOUSE IN BLACK
Introducing the IMPERO BLOUSE IN BLACK—a timeless piece that combines elegance with versatility. This blouse features a detachable corsage, side slits, popper closure, and a deep V-neck that delicately graces the décolletage. The corsage is removable, providing flexibility in styling—it can be pinned on the string, as showcased in cream, or elegantly pinned on the shoulder, as seen in black. Crafted from 100% Polyester, the IMPERO BLOUSE exudes sophistication while offering a lightweight, non-stretchy fabric for utmost comfort. With a true-to-size fit, it’s recommended to size down if in between sizes. Elevate your wardrobe with this chic and adaptable piece that effortlessly transitions from day to night, making the IMPERO BLOUSE a versatile favorite.
CHISA BLOUSE IN WHITE
Meet the CHISA BLOUSE IN WHITE—a garment that radiates elegance and style. This blouse features neatly folded pleats that gracefully adorn the rounded neckline, cascading down to the hem of the lightweight fabric. The long sleeves are delicately elasticated around the wrist, providing a slim finish, while ruching in the middle adds a charming detail. Crafted from 100% Polyester, the CHISA BLOUSE offers both sophistication and comfort. Perfect for any occasion, this versatile piece effortlessly elevates your ensemble with its timeless design and refined details. Whether paired with tailored trousers for a professional look or with jeans for a casual outing, the CHISA BLOUSE is a wardrobe staple that exudes effortless chicness.
SEMIRA BLOUSE
Here they present the SEMIRA BLOUSE in black, featuring the characteristic balloon sleeves that have become their signature. This blouse is sure to be a show-stopper in any trend-conscious closet thanks to its high-quality waffle fabric construction and dazzling hues. Designed to turn heads, the SEMIRA BLOUSE stands out with its one-of-a-kind texture and striking appearance. This blouse won’t weigh you down because to its lightweight, non-stretchy fabric—100% Polyester. If you’re indecisive about a size, go ahead and get the larger one; the SEMIRA BLOUSE is true to size. This blouse provides a modern silhouette with its loose sleeves and regular fit. The SEMIRA BLOUSE is a chic and adaptable piece that will take your wardrobe to the next level.
PERA BLOUSE CORAL
The Pera Blouse in Coral is a classic and sophisticated addition to any woman’s collection. Beautiful shimmering fabric and a refined silhouette characterise this timeless garment, which also features long sleeves and a trendy cowl neckline. The Pera Blouse is made of 100% polyester, which makes it quite comfortable due to its lightweight and non-stretchy fabric. Its regular cut guarantees a figure-flattering and fashionable appearance by fitting exactly as expected. The Pera Blouse Coral is an important piece of trendy necessities because of its versatility; it can be worn with tailored pants for a professional business look or with jeans for a more relaxed evening out.
FAV SHIRT BLACK
Introducing the Fav Shirt in Black—a perfect blend of fashion and comfort. This stylish cotton shirt embraces an oversized fit, adding a touch of relaxed sophistication to your wardrobe. The shirt’s unique and unconventional design is highlighted by a slit on the sleeve and back rushing with ties, setting it apart as a statement piece. Crafted from 100% Cotton, the Fav Shirt is both fashionable and cozy, ensuring a mid-weight and non-stretchy fabric for an ideal feel. Intended for a slightly loose fit, this shirt is versatile and suitable for various occasions, whether it’s a night out or a casual event. Elevate your style with the Fav Shirt Black, a stunning piece that is sure to grab attention and spark conversations wherever you go.
JALLE TOP
Introducing the JALLE TOP—a stylish and versatile piece adorned with clustered embellishments and removable pearl straps, allowing you to customize your style preferences. Crafted from 100% Polyester, the Jalle Top offers a blend of elegance and comfort. The clustered embellishments add a touch of sophistication, while the removable pearl straps provide versatility in how you choose to wear this top. Whether paired with tailored trousers for a chic evening look or styled with jeans for a more casual ensemble, the JALLE TOP is a wardrobe essential that effortlessly combines fashion and versatility. Elevate your wardrobe with this eye-catching and adaptable top, perfect for various occasions where you want to make a statement with your unique style.
RIGEL SHIRT
Meet the RIGEL SHIRT—a white short-sleeve shirt that exudes casual elegance with its flower lace and tone-on-tone pattern. This versatile piece is perfect for any laid-back look. Paired with a matching short, the Rigel Shirt not only brings style but also ensures comfort to complete your ensemble. Crafted from 100% Cotton, it provides a comfortable and breathable feel. Designed to fit true to size, the RIGEL SHIRT comes with a belt to cinch the waist, allowing you to tailor the fit to your liking. Elevate your casual wardrobe with this effortlessly chic and comfortable ensemble, ideal for various occasions where you want to showcase a relaxed yet stylish aesthetic.
Jovonna London
Jovonna London is an independent London label that specialises in transitional wardrobe pieces that combine current tailoring with classic silhouettes and embellishments. Jojo, the creative director, is constantly drawn to London’s one-of-a-kind fashion culture. She combines a contemporary and feminine style with her designs.
Statement transitional silhouettes, decorated with intricate details like pear-shaped knits, come together in this collection. Oversized frill lapel collars, ruched sleeves, and two-tone colour blocking adorn structured belted trench coats. From tight cardigans to party-ready shirts, chunky oyster knits are adorned with iridescent pearls and bows, while pops of colour are threaded throughout. As Jovonna London return to the office, these elevated ready-to-wear pieces from Jovonna London’s Fall/Winter collection include the label’s characteristic boucle trim and monochromatic houndstooth stitching.
Jovonna London is always one step ahead of the curve with their assortment of knitted co-ords and whimsical blazer and short combinations that are perfect for any event. In the Fall/Winter colour scheme, you’ll find crisp whites, camel and onyx chiffon accented with touches of cloud blue, champagne gold and emerald greens with a Christmas-tone.
Founder and Creative Director Jojo established Jovonna London in 2007. The label caters to the modern, cosmopolitan lady with items that can be worn with anything from coffee to drinks, and it is beloved by influencers and VIPs like Pixie Lott, Rita Ora, and Lucy Meck. Jovonna London plays to its strengths by using high-quality materials and paying close attention to the cut and construction of every item. Jovonna London‘s outfits are designed to let the girl’s personality shine through, just as in all of their collections.