During those 16 years, they had achieved a lot of success. It never occurred to the company’s founders, Philip and Sophia, that their range of colorfully designed and simply cut casual garments would become a household name in countries all over the world. They have maintained their one-of-a-kind sense of community and family spirit during their expansion to more than 1200 locations all over the world. They aspire to produce stunning designs that are also wearable and that tell a story by pulling inspiration from the natural beauty and vibrant culture of their birthplace of London, as well as from their travels around the world. They put in a lot of effort to ensure that the effortless style, one-of-a-kind print, and exceptional quality that Apricot customers value most are always available.
They have over 300 concessions in New Look and other department stores in addition to their 16 independent Apricot stores that are located in the United Kingdom and Ireland. They have concessions not just in the United States of America and Canada, but also in Germany, Italy, and the United States of America.

The utility shirt mini dress is a versatile and practical choice for any professional woman’s wardrobe. This dress, which comes in a lovely apricot color, effortlessly combines style and functionality for the busy woman on-the-go. Its clean, minimalist design offers a sophisticated look that can be easily dressed up with accessories or worn as is. Its lightweight and breathable fabric makes it comfortable to wear all day long without sacrificing on style. From the boardroom to happy hour, the utility shirt mini dress is a top pick for the modern professional woman.
- Colour: Black
- Style Number: 5051839780132
- Belt Included
- Material Composition: 96% Viscose, 4% Elastane
- Length- Approx 87cm

Introducing the latest fashion trend – The Balloon Sleeve Cotton Shirt! This unique addition to your wardrobe is sure to make a statement with its stunning apricot color that is perfect for any season. The 100% cotton material makes it breathable and comfortable to wear all day long, suitable for both casual and formal occasions. The voluminous balloon sleeves add a touch of drama, giving your outfit a sophisticated flair. Crafted with great detail, this shirt will surely become a staple piece in your collection. Don’t miss out on this versatile piece that is both stylish and comfortable.
- Colour: Green
- Style Number: 5051839768376
- Material Composition: 100% Cotton
- Length- Approx 83cm

The perfect combination of sophisticated and playful, the Paisley Ruffle Midaxi Dress is a must-have addition for any fashion-forward wardrobe. This stunning dress features a striking apricot paisley print and a flattering midaxi length, making it effortlessly chic and versatile. Delicate ruffles adorn the sleeves and hemline, adding a touch of femininity to the overall design. Whether dressed up with heels for a special occasion or paired with sandals for a casual day out, the Paisley Ruffle Midaxi Dress is sure to turn heads and leave a lasting impression.
- Colour: Black
- Style Number: 5051839780132
- Belt Included
- Material Composition: 96% Viscose, 4% Elastane
- Length- Approx 87cm

Introducing the Fisherman Knit Cropped Cardigan in a stunning apricot shade – perfect for adding a pop of color to any outfit this season. This classic sweater features a cozy yet breathable wool blend, hand-knit in the traditional style of fishermen from the Aran Island of Ireland. The cropped length and elegant design make it versatile for layering over a blouse for a day in the office or pairing with high-waisted jeans for a cozy weekend brunch. The attention to detail and quality craftsmanship ensure that this cardigan will become a staple in your wardrobe for seasons to come.
- Colour: White
- Style Number: 5051839785779
- Material Composition: 64% Acrylic, 15% polyester,9% Nylon, 6% Alpaca, 5% Wool, 1% Elastane
- Length- Approx 56cm

Apricot is having a 40% off end-of-season sale
Attention all shoppers! Apricot is excited to announce their end-of-season sale with a fabulous 40% off. Now is your chance to update your wardrobe with stunning pieces at unbeatable prices. From gorgeous dresses to stylish accessories, there is something for every fashion-forward shopper. Don’t miss out on this incredible opportunity to grab the latest trends and stock up on new favorites. Hurry, though, because this offer won’t last. Start browsing now and take advantage of their unbelievable sale. Happy shopping!